The ‘Bha’ shoe sizing system simplifies the process with 8 footwear sizes tailored for various age groups, aiming to cater to approximately 85% of the Indian population. This system, developed specifically for Indians, seeks to supersede the current UK/European and US sizing standards.

A recent survey conducted between December 2021 and March 2022, encompassing 3D foot scanning of over 100,000 individuals across 79 locations, unearthed crucial insights into the size, shape, and structure of the typical Indian foot. The survey uncovered that Indian feet generally possess greater width compared to their European and American counterparts. Furthermore, it highlighted the prevalent issue of ill-fitting footwear within the current sizing system, with many Indians wearing shoes that are either too large or inadequately sized. Additionally, the survey delineated the age at which foot size typically peaks for Indian women (around 11 years old) and men (around 15 or 16 years old).

Moreover, the survey identified common practices such as excessively tightening shoelaces, leading to compromised blood circulation, discomfort, injuries, and foot health complications, particularly among elderly individuals and those with diabetes.

The ‘Bha’ shoe sizing system, devised in response to these findings, introduces 8 sizes categorized as follows:
I – Infants (0-1 year)
II – Toddlers (1-3 years)
III – Small children (4-6 years)
IV – Children (7-11 years)
V – Girls (12-13 years)
VI – Boys (12-14 years)
VII – Women (14 years and above)
VIII – Men (15 years and above)

This new system is anticipated to streamline manufacturing processes by eliminating half-sizes while offering enhanced comfort, wider dimensions, and an additional 5mm allowance for foot length, thereby addressing the prevailing issues of poor fit and discomfort experienced by many Indians.